RAUL XUMALIN
VICE-PRESIDENT, TALENT DEVELOPMENT
TELEMUNDO

As Vice-President of Talent Development for Telemundo, Raul Xumalin oversees network talent relations and development. His job consists of working closely with the stations, affiliates, network sales, digital media and special events in order to ensure the maximum level of exposure for the network, sports, news and novela talent.

Raul Xumalin was born and raised in Mexico City and is a graduate of Anahuac University, where he received a degree in Business Administration.  He also earned certificates and diplomas in Marketing, Advertising and Public Relations from Rice University and the University of Houston among others.

Raul’s career started during his first semester in college as an editor for the University’s in-house magazine.  His passion for Advertising drove him to one pf the most prestigious publicity agencies in Mexico, Publicidad Ferrer.  During his last two years in college, he held a position in the Promotions department of Pepsi in Mexico, where he was in charge of the planning, logistics and implementation of several successful promotional campaigns nationwide. 

After graduation, he served as Regional Accounts Supervisor for Nazca Saatchi & Saatchi. Two years later he was hired at BMG Entertainment as Label Manager for the Latin division and then established his first company, Mercadotecnica y Creatividad Artística, offering consulting services in marketing to varied clients in the entertainment arena, such as: BMG, Sony Music and Fonovisa, as well as music event production companies.

In 1998 he signed his first clients, actors Kuno Becker and Valentino Lanus. In 2000 he took on the Marketing Director position at Tycoon Music, where he was later named Director of Promos Mexico, a multinational promotional marketing company acquired by Tycoon Entertainment.  In 2002, Raul established another company Mogul Marketing and Entertainment, which was dedicated to talent management and entertainment marketing consulting.

Raul has been the manager behind the careers of some of the most up and coming, successful young novela stars from Mexico including, Jacqueline Bracamontes, Aaron Diaz, Mauricio Ochmann, Mauricio Islas, and  Sebastian Rulli.  His knowledge of the Latin entertainment industry and his background in marketing also made him a favorite among several companies, such as Procter & Gamble, L’Oreal and Pepsi, for which he developed strategic and innovative marketing strategies based on entertainment.

In 2005 Raul was approached by Telemundo and offered the opportunity to relocate to Miami in the position that he currently holds.  In Raul’s own words “I fell in love with Telemundo from the first approach. I was fascinated by its values, the people and the challenge it represented.  The timing and circumstances were perfect and I didn’t think about it twice.  I can now say that this was the best professional decision of my life.”

Raul Xumalin lives in Miami with his wife Monica and their two children.